Ads, pages and tracking for small and mid-sized businesses
This is a service for owners and managers who want paid advertising run properly without hiring someone in-house to do it. The work sits in a few places: the ad accounts, the pages people land on, and the tracking that connects the two. Each piece is set up in accounts you own, using tools you may already have, such as Google Tag Manager, GA4 or HubSpot. Some businesses come with campaigns already running and want someone to tidy and manage them. Others are starting from nothing and need the accounts, pages and tracking built first. Either way, the scope is agreed in writing before any work begins.
Services by problem
- Google Ads spend keeps creeping up and nobody can say why: search ads management.
- You want to reach operations managers at companies of a certain size: paid social campaigns, often on LinkedIn.
- Your ads send people to the home page: landing pages and forms.
- Form fills arrive, but nobody knows which campaign produced them or who answered them: lead tracking and follow-up.
If your situation touches more than one of these, say so in your request and the partner can scope them together.
Search ads setup
A one-off build of campaigns, conversion actions and budgets in Google Ads, ready for you or a partner to run afterward.
LinkedIn for B2B
Targeting by job title, industry and company size, with lead gen forms that flow into your CRM instead of a spreadsheet.
Forms that connect
Form submissions routed to the right inbox or CRM pipeline, tagged by source, with a clear thank-you page.
Follow-up setup
Alerts, tasks and simple follow-up sequences in your CRM, so new inquiries are answered by the right person.
Getting started
There is no commitment until you accept a written quote.
- Tell us what you want help with: search ads, paid social, landing pages, tracking, or a mix.
- A service partner gets in touch to talk through your goals, budget and current setup.
- You agree what is in scope, which accounts are involved and how reporting will work.
- The partner sends a quote. Once you accept it, onboarding and account access begin.
Questions that shape the quote
- Which platforms do you want to run: search, social, or both?
- How many offers, products or audiences need their own campaigns?
- Do you have landing pages that work, or do they need building?
- What counts as an inquiry: a form, a call, a chat, a booked meeting?
- Should inquiries flow into a CRM, and which one?
- How often do you want a report, and do you want a meeting with it?
Your answers set the scope, and the scope sets the fee. Ad spend is billed to you by the platforms, separately.
Common questions
Who owns the ad accounts?
You should. The usual practice is that ad accounts, analytics properties, tag containers and landing page domains are created under your business, with the service partner added as a user. That way the history and data stay with you if the arrangement ends. Ask for this in writing before any account is set up.
Do I need consent before sending follow-up texts to new leads?
Generally yes. Marketing calls and texts to people who fill in a form fall under consent rules, including the federal TCPA and some state laws. Setting up the right consent wording and records is the advertiser's responsibility, and the details should come from your own counsel. A service partner can build the form fields and record what was agreed. The FCC publishes consumer guidance on robocalls and texts.
Can I keep my current website?
Usually, yes. Ads can point to existing pages if they load quickly, match the ad and have a clear form or contact option. Many businesses add a few dedicated landing pages for ads and leave the main site as it is. The service partner can say which pages are suitable after looking at them.
How is the management fee usually set?
Common models are a flat monthly fee, a fee that scales with ad spend, or a project fee for setup work. What drives it is the number of channels and campaigns, how many landing pages are involved, how involved the tracking is, and how often you want reports and calls. Ask what is included and what costs extra.
Which ad platforms are covered?
Requests usually involve Google Ads and Microsoft Advertising for search, and Meta Ads Manager and LinkedIn Campaign Manager for paid social. Tracking typically runs through GA4 and Google Tag Manager, with leads passed to a CRM such as HubSpot, Salesforce or Pipedrive. Mention any other platform you use in your request.
Send your request with a work email and a few notes about the campaigns you have in mind.
Request pricingTell us what you need
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